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Side-by-side chart labeled “Google” and “ChatGPT” showing source emphasis—Google: forums, industry publications, user blogs; ChatGPT: company site, competitors, encyclopedic, academic.

ChatGPT vs. Google: A Data Study on the New Rules of Authority

Our September 2025 data study reveals how ChatGPT cites sources. We analyzed 240 queries and found AI prefers branded websites 11.1 points more than Google, signaling a major shift in authority for SEO.

Manveer Chawla

September 20, 2025

Illustration of three Reddit posts flowing into a glowing AI brain labeled ChatGPT. One post titled “High Signal Answer” is highlighted in bright orange, with a bold arrow connecting it to the brain. Two other posts, “Viral Debate” and “Noisy Thread,” are faded with thin gray arrows. Caption beneath reads: “ChatGPT synthesizes Reddit posts into authoritative answers.”

How to Get ChatGPT to Cite Your Reddit Posts: A Data Study

Based on an analysis of 187+ technical queries, our guide reveals how to get your Reddit content cited by ChatGPT. Learn the data-backed strategies of Generative Engine Optimization (GEO), from title alignment to the power of niche communities.

Manveer Chawla

August 28, 2025

Hero illustration: a round “Citations” table seen from above at a slight angle with three labeled chairs. A bold red “YouTube” chair is sliding into place, a blue “Official Sites” chair sits confidently on the left, and a grayed “Forums” chair recedes in the back.

How AI Cites YouTube: A ChatGPT Video Citation Case Study

Discover how AI like ChatGPT finds and cites YouTube videos. Our data-driven case study reveals the video formats, lengths, and keywords that earn citations. Read the GEO playbook.

Manveer Chawla

August 10, 2025

Magnifying glass highlighting a first-party domain among many blurred web sources, symbolizing the rise of authoritative content in generative search.

Gemini vs. Google Search: An AI Citation Study (30,000 Data Points)

Our new study on 30,000 B2B search citations reveals a major shift in how Google's Gemini sources answers. Learn how to adapt your SEO strategy for AI search and why your own website is more important than ever.

Manveer Chawla

July 28, 2025

A friendly, futuristic AI or robot scanning multiple documents/websites, highlighting one branded content source with a glow. Other sources fade into the background.

Topical Authority: A Guide to SEO in the Age of AI (GEO)

AI Overviews are changing SEO. Learn how to build a 'digital moat' with topical authority and Generative Engine Optimization (GEO) to dominate your niche and win the 'Share of Answer'.

Manveer Chawla

July 14, 2025