Aditya Somani

Aditya Somani is Co-founder at Zenith, bringing deep technical expertise from his years of experience building Google's Search ranking algorithms. With a unique understanding of how search engines work at the algorithmic level, Aditya provides the technical foundation for Zenith's approach to AI search optimization.

During his tenure at Google, Aditya gained invaluable insights into information retrieval, machine learning systems, and the complex algorithms that power modern search engines. This experience has proven instrumental in understanding how AI-powered search systems like ChatGPT, Perplexity, and Google's AI Overviews evaluate and cite content.

At Zenith, Aditya applies his algorithmic expertise to help companies optimize their content for AI visibility. His deep understanding of how search systems process and rank information enables him to develop data-driven strategies that align with the underlying mechanics of generative AI models.

Aditya's technical background in machine learning and natural language processing allows him to anticipate how AI search systems will evolve, positioning Zenith's clients ahead of the curve in the rapidly changing landscape of AI-powered discovery.